Skip to content

How to Choose the Right Scarf as a Gift (Without Getting It Wrong)

Choosing a scarf as a gift sounds easy—until you start worrying. Will they like the colour? What if they never wear it? Plain or patterned? Use this simple guide to pick a scarf that actually gets worn.

Folded scarves in navy blue, styled as a gift idea

Step 1: Start with their wardrobe

If they usually wear black, grey or beige, choose neutrals like stone, taupe or navy. If they love colour, go for a complementary shade—for example, if they wear a lot of green, try teal or mustard.

Tip: Don’t chase an exact colour match; scarves look best when they add contrast.

Step 2: Match it to the occasion

  • Everyday gift: lightweight, plain scarves that go with anything.
  • Special gift: glitter or lace-trim styles for weddings or parties.
  • Holiday gift: oversized wraps for cosy evenings.
For occasions, a little shimmer goes a long way.

For occasions, a little shimmer goes a long way.

Step 3: Think about fabric

  • Comfort first: choose breathable, soft fabrics for everyday wearers.
  • Statement lovers: satin, lace or sparkly finishes add a touch of glamour.

Step 4: Make it gift-ready

Presentation matters. Finish the gift so it feels thoughtful:

  • Tissue wrap for a simple, elegant touch.
  • Gift box for birthdays or Christmas.
  • Include a handwritten greeting card.
White rectangular gift box tied with a sheer red ribbon in a bow. A round blue sticker with "AURORA'S ARRAY" is on the box.

Gift-ready options make giving easy.

Step 5: Keep it simple

Scarves are one of the safest, most useful gifts. Focus on their style, pick a fabric they’ll enjoy, add thoughtful wrapping—and you’re done.

Browse our scarves: Shop the collection

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.